Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry
From the Publisher
"Forget In Search of Excellence , forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."-- San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.
Description:
Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry
From the Publisher
"Forget In Search of Excellence , forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."-- San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.